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The business of blogging
Aussie Fashion Bloggers create TV show together airing tonight!
the style network fashion bloggers reality tv show october 15
The Style Network in Australia has created an 8 part reality TV show documenting five Aussie fashion bloggers as they join forces to amass 1.5 million social media followers!
The show will air on Wednesday October 15th to reveal the secret lives and style of a fashion blogger, traveling with the bloggers as they jet-set around the world from Paris Fashion Week to attending fashion shoots for some of the world’s biggest fashion brands such as DVF.
1) Amanda Shadforth, who writes Oracle Fox
2) Kate Waterhouse from Katewaterhouse.com
3) Margaret Zhang from Shine by Three
4) Sara Donaldson from Harper and Harley
5) Zanita Whittington from Zanita
Chris Taylor, VP of NBCUniversal International Television Australia NZ said “This is a first for NBCUniversal Australia and is a great example of the continued evolution of our networks business in the region. Fashion Bloggers is a fantastic opportunity to showcase these talented young women to Australian audiences and to flag our commitment to local content.”
Co-Executive Producer Philippa Whitfield Pomeranz said: “This series shows exactly why Fashion Bloggers are the new tastemakers of fashion and lifestyle. They don’t just report on the trends, they help shape them.”
Interview with Al Chen from Cooperatize: a branded platform for sponsored content
power fashion bloggers
1) Al, you are one of the founders of Cooperatize, can you please tell us in your words what is Cooperatize?
Cooperatize solves the problem of getting your brand’s message published on blogs at scale. The platform connects brands with influential bloggers that will write and publish engaging stories about the brands. Cooperatize works with bloggers who do not simply just “sell” a brand to their readers, but rather write stories that are thoughtful, creative, and useful to the blog’s readers while incorporating the brand in a unique way.
2) Where did the idea for Cooperatize come from and how did you guys get started?
I have always been interested in storytelling as a way to communicate a brand’s message to its potential audience. Long-form content, whether it be a 30-second TV ad, YouTube video, or a published article allow a brand to tell stories more than a banner ad could ever do. We found that bloggers not only have a great way to distribute stories (via their blogs) but also have highly engaged readers. We created the platform to make the process easier for brands to find the right bloggers to tell their stories.
3) Have you ever blogged before, if so what was your blog about? Do you have a blog right now?
I used to blog as a teenager, but it was definitely more of a personal blog about my life experiences. I am currently a contributor to a blog about Excel, productivity, and career advice at KeyCuts.
4) How can Cooperatize empower bloggers?
Bloggers who dedicate time and resources to their craft need a way to support themselves and this usually comes in form of sponsorships and advertising. However, as bloggers invest more of their time, they need more resources to continue producing the great stories that they do. Many bloggers are accused of “selling out” when they emblazon their blog with banner ads and advertorials for products. However, Cooperatize allows bloggers to generate revenue from writing stories they would normally write anyway with the caveat that they can earn money by simply integrating a brand into the story. This is empowering for bloggers since bloggers can now earn revenue by writing and publishing stories they would have written anyway. By compensating bloggers fairly for their sponsored stories, we believe that bloggers can focus on their craft without sacrificing the authenticity of their voice.
5) What’s in store for Cooperatize, where are you guys headed this year and beyond?
We want to be the AdWords for sponsored stories. Any company or brand can work with bloggers with a click of a mouse, and the entire process is streamlined in one platform. We are looking to parter with Fortune 500 brands and top tier PR agencies to shake up the way brands traditionally define storytelling through advertising.
6) What do you see happening with blogs and bloggers ten years from now? What will they be called? Will we even be blogging anymore?
I think bloggers will still be around ten years from now, although “journalistic quality” writing will still be the main difference separating great bloggers from regular bloggers who just want a platform to be heard. I actually despise the term “blogger” since the terms excludes many important aspects of a “blog.” A blogger is actually an influencer, whereby it’s not just what they say, but the ability to impact change with what they say. We already have seen the rise of digital influencers in the fashion, lifestyle, and travel worlds, and the way these influencers come to fame will still be through providing a unique perspective on the world. Influencers, however, are not necessarily “bloggers” since someone on Vine or Instagram can be just as influential as someone writing for the Wall Street Journal. Certain Vine celebrities are paid $25,000 for creating a 5-second video that is seen by millions of people.
The industry of blogging: Fohr Card
jetsetfarryn fohr card blogger
Fohr card it seems is redefining how multinational fashion brands connect with the ‘power bloggers’ the elite fashion bloggers whose audiences yield millions of followers from all corners of the world.
One of the founders of Fohr card, James Nord started out as a amateur fashion tumblr blogger himself back in 2011, right when things were really starting to heat up. Fashion blogging was moving from just hobbyists to becoming more legitimized as their influence base and audience reach grew and grew. People began to pay more attention to fashion bloggers who were capturing fashion in real life scenarios, in their homes, on the streets, walking to work, out in the park, at the beach, away on vacation, in their apartments. Followers began to feel a deep personal connection to the fashion bloggers they followed. It was hard not to idolize the creative way in which fashion bloggers presented and captured their take on emerging fashion trends, from the sterile catwalk to real life everyday situations.
Here are a few of their blogs in their network:
http://www.fohrcard.com/Camille
http://www.fohrcard.com/eyeswoon
http://www.fohrcard.com/jetsetfarryn
Fohr card keeps taps on Fashion Bloggers essentially measuring them up to size analysing their influence and interaction with their fashion followers and then making the vital connection to fashion brands that want to work with them. The Fohr card fashion blogger membership base sits at around 3,000 blogs, it seems you have to be invited to join the membership network too.
‘We founded Fohr Card with the purpose of bringing together two groups of people who share a love for storytelling; creative bloggers and creative brands. Alone, each can create beautiful stories. Together, we believe they can create even greater ones.’
The creation of new businesses such as Fohr card to engage with these ‘power bloggers’ makes you wonder…. is the media landscape and the advertising industry really changing all that much?
or … are we witnessing an evolution in how we now interact with media and thus advertisers? After all the definition of media is essentially just a medium to store and deliver information and data….so the medium yes has changed, but has the message?
Blog dedication
australian fashion bloggers
This blog has been started to reflect on the creation of the fashion blogger.
The fashion blogger we define as an everyday person, a passionate enthusiast, who decided to take it upon themselves to bravely express and share to the world their interest in fashion.
Thanks to the rise, and legitimate authenticity of citizen journalism, fashion bloggers have created global audiences of millions upon millions of viewers.
Their reach is vast, their knowledge is profound and their passion is unprecedented.
As a part of my Post graduate studies, this blog aims to explore fashion bloggers success and fundamentally understand how Fashion bloggers are redefining Fashion journalism on a global level.
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