About

This blog has been started to reflect on the creation of the fashion blogger.

The fashion blogger we define as an everyday person, a passionate enthusiast, who decided to take it upon themselves to bravely express and share to the world their interest in fashion.

Thanks to the rise, and legitimate authenticity of citizen journalism, fashion bloggers have created global audiences of millions upon millions of viewers.

Their reach is vast, their knowledge is profound and their passion is unprecedented.

As a part of my Post graduate studies, this blog aims to explore fashion bloggers success and fundamentally understand how Fashion bloggers are redefining Fashion journalism on a global level.